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TOYOTA AUTOMOBILE MUSEUM TOP EXHIBITIONS/VIRTUAL MUSEUM Luxury Cars of Status
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Luxury Cars of Status
Main Building, the 2nd floor/Luxury Cars of Status
Appearance of Ultra-Luxury Cars
When the Great Depression struck in 1929, manufacturers of top-class automobiles suffered a major setback. However, those makers who managed to survive this period saw the further refinement of their cars. As production of high-performance models continued, a greater number of appropriately named "luxury" cars began to arrive.

Main Building, the 2nd floor Main Building, the 3nd floor Annex, the 2nd Floor
Pioneering Age
Romantic Fascination with Speed and Power
Luxury Cars of Status
Standardization of Radiator and Other Equipment Improvements
More Horsepower; More Displacement
Appearance of Ultra-Luxury Cars
From Mass-Production and Popularization to Motorization
From Stylization to perfection of Automotive Technology
Rene Lalique Car Mascots Gallery
 
Daimler Type45
Daimler Type45 Daimler, the earliest automobile company in the U.K., was appointed manufacturer of 'Royal Cars' by Edward VII., until Rolls-Royce took over this privileged position after World War II. Daimlers were long cherished by the British Royal family as well as by people of high society in various countries.
Stratstone Co. is known to have exclusively handled delivery of the vehicle. With luxurious coachwork by renowned coach builders and stately silence realized by large-displacement sleeve valve engine, Daimlers were indeed representatives of ultra-luxury cars.
The one on display was the property of an Indian Maharajah.
Duesenberg Model J
The Model J was built by a group of top American coach builders. It was unsurpassed by the luxury saloons of its time, and in terms of efficiency it was greatly superior. So overwhelming was the racing car's extraordinary power that it could not be properly controlled by the novice driver. The unique Murphy-built Dual Cowl Body Phaeton was particularly distinctive among a number of model variations. Duesenberg Model J
Cadillac Series 452A
Cadillac Series 452A In 1930, Cadillac pioneered the world's first automobile equipped with a V16 engine. Called the 452 model, this engine had a 7.4-liter displacement, hydraulic tappets, an OHV system, and was capable of 165hp output. Riding in its luxurious, sturdy frame provided the passenger with a strong impression of the incredible power of its engine. Cadillac set an annual production limit of 500 units. The Cadillac V16, with its speed, power and beauty, successfully attained the position as the top luxury car in the U.S. at the time.
Lancia Astura Tipo 233C
In 1931, Lancia announced the release of the Astura, which at that time was not designed as a sports car. The 1930s would be the decade of the sports car, in which Lancia would stand shoulder-to-shoulder with fellow Italian maker, Alfa Romeo, in producing the world's finest cars. In 1933, after its engine capacity was increased, the Astura evolved into a touring car that even Alfa Romeo could not match. From 1935, the company focused on producing up-scale sports cars to which Pinin Farina contributed the attractive body designs. The 1936 model, also designed by Pinin Farina, came to symbolize modern Italian automobile design. Lancia Astura Tipo 233C
Rolls-Royce 40/50HP PhantomIII
Rolls-Royce 40/50HP PhantomIII The Rolls-Royce Phantom III, equipped with a V12-cylinder engine, was released in 1935. The V12-cylinder engine was not developed to compete in the great “cylinder war,” but it was a natural implementation of cylinder production knowledge accumulated from airplane technology. Improved handling and riding comfort were achieved through advanced independent front suspension systems. By projecting the radiator outwars ,the interior space was greatly increased. This 1937 model Saloon was crafted with the coachwork of Freestone and Webb, whose reputation for quality was world-renowned.
Packard Twelve"Roosevelt's Car"
Released in 1915, the technology embodied in the Packard Twelve represented a major breakthrougn in the automobile industry. It achieved great fame in its association with the one person who claimed he could not do without it - President Franklin Delano Roosevelt. Roosevelt claimed that he chose the Packard for its reliability, but it is said that he was drawn to it by its sheer power. It was one of the last automobiles to come equipped with a 12-cylinder engine, when in 1939 Rollson (popularly known as Rollston) mounted the body. It was the first armored car with bullet-proof glass to be used by an American president. Its , sporty body came to signify American prosperity. Packard Twelve"Roosevelt's Car"
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