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The Morris Oxford
was assembled by William Morris, founder of Morris Motors, whose
aim was to build a small car for the British public. Morris succeeded
in keeping costs down by outsourcing major parts including the engine,
and some 150,000 Morris Oxford were produced between 1913 and 1923.
Because of the distinct shape of its radiator, the model was nicknamed
the 'Bullnose' and enjoyed wide popularity. |
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"All the trim with
no frill"was the motto of the Austin Seven, which boasted all the
necessary equipment and similar construction as the larger models
while being much smaller.
A car built for the British motorist, the Austin Seven was Britain's
Ford. In the 17-year period from 1923 to 1939, approximately 250,000
units were produced. This very reliable, long-selling market success
gave England a firm hold in the automobile market. It was imported
to Japan and was as popular as the prewar Datsuns. |
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"I want to be the Ford of France,"said
Andre Citroen. From the outset, he modeled his operations on the successful mass-production
methods of the popular American carmakers. In 1922, the Citroen Type C became
a hit by successfully scaling down the structures and features of the larger models.
It was then released under the name 5CV. Its original boat-tail design was referred
to as the"cicada"in Japan. In 1923, it evolved into the three-passenger C3 with
an extended wheelbase. |
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