TOYOTA AUTOMOBILE MUSEUM TOP EXHIBITIONS/VIRTUAL MUSEUM From Stylization to Perfection of Automotive Technology The streamlined design began with cars but spilled over to influence architecture and even electrical appliances. However, the rapid escalation of streamlining resulted in a disregard for function. The time had come to return to the basics of practical design. Upgrading from the Practical to the Luxurious Stylized, Streamlined Bodies Search for the Next Design: Exploring Fashionable, Streamlined Cars European Reaction to Family Cars Automotive Technology Adds More Functions

The Lincoln Zephyr, released in 1935, was a great success with its streamlined design. Its modern headlights embedded in the front fender and the elimination of the running board gave it a stylish, futuristic look. It was instantly popular. Its unitary-constructed, pressed-steel body created superb front and rear balance and influenced Volkswagen's Beetle. The 1937 model, with a few changes, remained the same as the ones built in 1935. The 1938 Cadillac 60 Special was the first streamlined and stylized model which accepted practicality into its design. The wide, low style without running boards created a powerful image suited to a prestige vehicle, but attention was focused on without running boards created a powerful the provision of a luggage space. At the time, Toyota’s large-bodied model B and BC adopted this style and became the ancestors of the three-box sedan of today. The 60 Special is also famous for incorporating the steering column gearshift.

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