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Isuzu Motors Ltd. was a pioneer
of joint ventures with foreign firms to gain technology and design knowledge.
Its experience began before the war with Wolseley. In the post-war years, Isuzu
became partners with the English Rootes Group and began manufacturing the Hillman
Minx. At this time in Japan, the use of dark colors for cars was very common.
The redesigned Hillman adopted a two-tone color that was a welcome change in the
car industry.
[Loaned by Isuzu mortors Ltd] |
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Nissan Motor Co., Ltd. joined
with Britain's Austin and began production of the A40 Somerset in April 1953,
followed by the production of the A50 Cambridge in 1955. Its splendid ride and
excellent maneuverability outshone domestically produced cars of that time and
made it very popular. Above all, the technology received from their cooperation
allowed Nissan, in its next independent projects, to follow up with another highly
regarded, new model. |
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Hino Motors Ltd. known today
as a maker of heavy vehicles such as buses and trucks, tied up with Renault of
France and in 1953 began production of the Renault 4CV. Adopting a somewhat unconventional
style, it had a rear engine and rear-wheel drive and offered a superior ride.
Because of its compact size, it was adopted for use as a taxi. Hino, too, contributed
to the growing strength of Japan's manufacturing industry by independently implementing
the technology gained from Renault to introduce the Contessa 900 in 1961 and the
Contessa 1300 in 1964. This advanced the domestic motorization boom even further. |
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