TOYOTA AUTOMOBILE MUSEUM TOP EXHIBITIONS/VIRTUAL MUSEUM Made-in-Japan Zone In 1956, roughly 10 years after the end of the war, the government proclaimed in an economic white paper, "The postwar period is over." The much-touted "Three Sacred Appliances" came to the center of an unprecedented home electronics boom, and people's lives were changed radically. Workhorse Vehicles Mechanics and the Art of Automotive Repair The Electric Rice Cooker Japanese Cameras Lead the Export Boom

This 50cc motorized bicycle's catch phrase was "[the one with] a white tank and a red engine." The sale of this bicycle also succeeded thanks to another groundbreaking (at the time) technique: mail order. This bike was one of the popular models during the "bike boom." At a time when "three-wheeled truck" meant one of the numerous 1-ton and under trucks, this unusual piece stood out for being in the 2-ton class. It is equipped with a V-2 engine and a starter motor. (Donated by Mr. Kazuhiko Watanabe) Since three-wheeled compact trucks reached their peak in 1954, the Toyoace was sold with "utility at a low price" as its motto. It gained instant popularity and came to be called a "truck for the people," and its proliferation is what brought about the move from three to four-wheeled trucks.

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