TOYOTA AUTOMOBILE MUSEUM TOP EXHIBITIONS/VIRTUAL MUSEUM Economic Growth Zone As living standards rose, many Japanese found themselves members of a growing middle class. The era of mass production and mass consumption saw the three sacred appliances of the previous generation replaced by the three Cs (car, cooler [air conditioner], and color TV). Emergence of a Middle Class Consciousness The Age of TV Children

The Corona-based pickup truck was equipped with a wide, sturdy steel cargo bed. Such light vans and pickups were sold in response to the widening use of automobiles in Japan. The first-generation Midgets exploded in popularity when they were first featured on a TV program. This display model is of the last design in this series, and its style is nearly identical to previous models, but the use of a steeling wheel is distinctive. This was one of the more popular vehicles of its time thanks to its superior continuous drivability.

VIRTUAL MUSEUM MUSEUM OUTLINE INFORMATION ACCESS TO THE MUSEUM FACILITIES INTRODUCTION POSSESION CAR LIST CONCERNED LINK