TOYOTA AUTOMOBILE MUSEUM TOP EXHIBITIONS/VIRTUAL MUSEUM Private Car Zone As Japan's economic growth reached its zenith, and the market became awash with products, people had few qualms about treating spending as a virtue. Along with cars, products like cosmetics were advertised on TV, in newspapers, and a variety of other media, leading Japan down the path to mass production and mass consumption. The Youth Culture Boom Spend, Spend, Spend

This is the Japan's front-running two-box type car. It was successfully exported to the US and also to Europe, where it was highly evaluated and ended 1973 in third place on the "European Car of the Year" list. Equipped with a DOHC 2000cc high-performance engine, this car made sporty driving possible. At the same time, as the Liftback could carry surfboards or camping gear, for example, it gained massive popularity amongst leisure-minded young people.

VIRTUAL MUSEUM MUSEUM OUTLINE INFORMATION ACCESS TO THE MUSEUM FACILITIES INTRODUCTION POSSESION CAR LIST CONCERNED LINK