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| Toyota conducts a variety of communications
activities including active disclosure of information by publishing
environmental reports and holding a variety of events in order
to communicate on a broader level with society as a corporate citizen,
and to promote preservation of the global environment. |
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| Environmental Reports |
Toyota
began publishing environmental reports in 1998, hoping to
provide more disclosure of information. The reports are also
used to raise awareness within the company for improving
environmental performance and to share information with related
companies. The complete reports are carried on Toyota's website,
providing information in a more timely manner than ever.
In FY2002, Toyota invited environmental experts and people
involved with NPOs to listen to their views on how the company
could publish better reports.
 See further details
http://www.toyota.co.jp/en/tech/environment/index.html |
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•Number of Issues of the Environmental Report Printed
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| Environmental Events at Showrooms |
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Environmental event held at
Megaweb |
Toyota held the Welcab and Environmental
Fair at Toyota Auto Salon Amlux Tokyo as an exhibition during the
Global Environment Month. Under the theme of "Happiness, Fun and
Comfort," Toyota promoted hybrid vehicles, ITS, welfare vehicles,
etc., as well as its environmental initiatives.
In the summer, the Summer Vacation Megaweb Eco-Club was held at
Megaweb showroom to promote understanding of environmental issues
through
displays and events. About 1,300 children and adults viewed displays
and took test drives in eco cars, in addition to participating in
other activities, including crafts classes with the theme of recycling. |
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| Tours of Environmental Facilities |
Toyota
continued to hold tours of environmental facilities in FY2002,
taking many visitors to observe plant assembly lines and
environmental facilities.
Environmental tours no longer offered after February 2004. |
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•Number
of Visitors to Environmental Facilities in FY2002
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| Sponsoring Environmental Advertisements
and TV Programs |
| Aiming
for dialog with society regarding counter-measures to environmental
issues, Toyota has, since January 1997, been developing the
Eco-Project — a public declaration featuring the importance
of ecology-oriented business philosophy. Under the slogan
of "Act today for a better tomorrow," in FY2002 Toyota created
advertisements regarding fuel cell hybrid vehicles and U-LEVs
(ultra-low emission vehicles). Also, in order to help spread
information and awareness of its environmental preservation
activities, Toyota has sponsored the television program "Sutekina
Uchusen Chikyugo" (The Spaceship Earth) since April 1997.
This program, aired nationwide every Sunday (11:00 - 11:30
p.m.) on the Japanese television channel TV Asahi, completed
279 episodes by the end of March 2003. |
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An advertisement regarding U-LEVs, as part
of the Eco-Project (published between December 2002 March 2003) |
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| Cooperative Exhibitions and Lectures |
| Toyota is cooperating actively with
regional municipalities and chambers of commerce and industry in
holding or supporting environmental events. In FY2002, exhibits
were provided at 36 events. Toyota also held lectures at 70 locations
in response to requests from universities, companies, etc., actively
introducing its environmental initiatives. |
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