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Making the Most of Toyota's Special Advantages
For Toyota, a company used to manufacturing vehicles, the biotechnology business is a completely new field. But there is no question that Toyota has expertise that can be introduced. Methods for quality control, plant operation, and setting up an efficient production line using energy-saving measures are among the many things where ability goes with the Toyota name.
Toyota has even bigger advantages in the field of developing biodegradable plastics. In addition to its aim of becoming a manufacturer of biodegradable plastics, Toyota is also an end user of such plastics. In other words, before it even starts making biodegradable plastics, Toyota has a concentrated demand on its own doorstep. As a company starting up a new business, there is nothing more reassuring than having a view of the needs of the market before beginning development.
 
If It's Strong Enough for Cars...
Starch processing plant
The fact that up to now Toyota has mainly produced cars is also a great advantage. Quality standards for products used in cars are incomparably higher than for general household appliances such as air conditioners and audio equipment.
As an example, few complaints are heard when a computer breaks down because it has been dropped or left in direct sunlight for a long time. But with cars, consumers will not accept that a little knock might cause a breakdown. This means that Toyota can be quite confident in advance when adapting products and materials that have been used in cars to other fields. So once Toyota biodegradable plastics have undergone practical use in cars, they should be perfectly adaptable to other fields. In this way, two complete opposites, like cars and biotechnology, can make use of each other's strengths. This seems to be a case where one plus one equals more than two.
 
A Revolution in Plastic Materials!
So what kind of a material is biodegradable plastic? Basically, it can be defined as a material with the same function as conventional plastics but which is broken down after use by microorganisms in the soil.
Plastic has the advantage of being lightweight and easily molded, but its material stability becomes a disadvantage after use and makes it resistant to degradation. How to deal with plastic after disposal is therefore seen as a problem.
How will this be different with biodegradable plastics? Take for instance garbage bags used for kitchen waste. With biodegradable materials, the whole bag, including its contents, can be turned into compost. In the case of plastic sheeting used in agriculture, which has been troublesome to dispose of, one would only have to plow up the soil where it lies. Such examples give a good idea of the degree to which it will be possible to reduce environmental impact. With items ranging from sundries and foodstuffs to fiber materials, medical supplies, and construction materials, the potential scope of application of biodegradable plastics is unlimited. This wide range of applications means that both the contribution to reducing environmental impact and the size of the market will be great.
 
Bioplastics: Recyclable Materials that do not Use Petroleum Resources
The name biodegradable plastics emphasizes the post-use disposal aspect, but actually the term bioplastics, which emphasizes the manufacturing process, is also used. Biodegradable plastics can be made like conventional plastics using petroleum resources, in which case despite degrading following disposal, they use up limited petroleum resources. Bioplastics, being plant-based, are different. The carbon dioxide and water which is generated when they degrade is simply returning to where it came from; the carbon dioxide into the atmosphere and the water into the ground, so that over their whole lifecycle they cause no additional generation of carbon dioxide, apart from the energy consumed in their manufacture. These are the bioplastics that Toyota is currently developing.   •Outline of Bioplastic Production
 
High Quality with Carbon Neutrality
Examples of bioplastic products
 This feature of not increasing the volume of carbon dioxide is called carbon neutrality. Achieving widespread use of carbonneutral materials is a major hurdle on the way to a recycling-oriented society.
The bioplastics which Toyota aims to create are carbon-neutral materials using sweet potatoes, sugar cane, etc. as raw materials. The manufacturing process starts by taking the starch of the sweet potatoes and other materials and breaking it down with enzymes to turn it into sugar, which is then fermented to produce lactic acid. This is then polymerized to form polylactic acid, and a process of refinement and molding is used to produce a range of plastic products.
Various companies around the world are working on bioplastics, but apart from Toyota, the only other major company using polylactic acid seems to be the U.S. firm Cargill Dow. Because of the difference in the degree of purification, the technology Toyota has established will yield products whose quality will easily match the competition. With regard to cost, including recycling costs in the equation, Toyota is now confident of being able to produce bioplastics at only slightly more than the cost of conventional petroleum-based plastics.
The future plan is to undertake verification in the middle of next year at a plant capable of producing 1,000 tons a year. If results are positive, plans call for production at a full-scale plant as soon as possible.
The present size of the market is around 20,000 tons, but in 2020 the target is for production of 20 million tons at Toyota alone, generating sales worth 5,000 billion yen. This figure may seem exaggerated considering that total demand for plastics in Japan in FY2000 was only around 14 million tons. But looking at the world market, where the amount used every year is 150 million tons, and supposing that 30 million tons of that is replaced by bioplastics by the year 2020, the figure does not seem unrealistic. This annual production figure of 20 million tons, which seems at first wildly optimistic, is the reason why bioplastics are being heralded as a homerun batter as great as Matsui.
 
Market Debut as Toyota Eco-Plastic in New Model Raum
Floor mats used in the new Raum made with Toyota Eco-Plastic
The ES3 concept car displayed at motor shows in 2001 was fitted with automotive parts made of bioplastics. This was no more than a trial use, but now they have been used for the first time on a vehicle for the commercial market, with the launching of the new Raum in May 2003. The bioplastic used has been named Toyota Eco-Plastic, and plans call for keeping an eye on developments and successively extending its use.
Compared to the total amount of parts used in a car, this introduction of bioplastics represents just one small step. But if this step is followed by another and another, it will eventually become one giant leap forward on the path to a recycling-oriented society. It is now certain that the development of clean-energy vehicles in the automotive sector, such as hybrid or fuel cell vehicles, will link up with the biotechnology business, which comes from a completely different starting point, to constitute the twin engines propelling us toward a recycling-oriented society. Additionally, areas in which the Biotechnology and Afforestation Division is active are not limited to those mentioned so far. Presently data is being gathered in the search for areas with potential for commercialization. It is quite possible that one of these areas will turn up a batter who tops Matsui.
 
Problems are Opportunities Springboard to Mass Production
Young staff members conducting experiments at the Biotechnology and Afforestation Laboratory
Naturally, the biotechnology business too has many technological issues to resolve. When questioned on this point, Tsukishima answers: "There are some technological issues, but that is because nobody has succeeded in this before. That means a great business opportunity. Problems should not be called problems. Problems represent an opportunity." He goes on to describe his aspirations for the future: "Bioplastics is a field where there is still room for development and progress. Indeed, this is the reason I think that research and development, including fundamental technology, is important at this stage. I want to carry this out with enthusiasm so that if we continue, ten years down the road Toyota will produce a Nobel Prize winner in this field."
Even putting aside all partiality to one's own company, it does seem that if further advancements are made in the field of bioplastics, it will be a revolutionary technology that leads towards a recycling-oriented society. And future generations will no doubt be moved to express their gratitude with the same words as Chairman Okuda: "Thank you."
 
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