| For Immediate Release |
| April 22, 2003 |
Toyota to Be Official Partner of 9th IAAF World Championships in Athletics, Paris 2003 |
| TokyoTOYOTA MOTOR CORPORATION (TMC) announced today that it will be
an Official Partner to the 9th International Association of Athletics Federations
(IAAF) World Championships in Athletics. On top of the official partnership agreement,
Toyota is also lending support to a program to encourage new world records in
women's events. The championships will be held from August 23-31, 2003, in Paris,
France.
Toyota will provide a wide range of official cars, which will be used for a variety of purposes including transporting athletes and officials. Specifically, Toyota plans to provide a total of 200 vehicles, including the all-new Toyota Avensis, as well as the Toyota Corolla and Yaris. Also, the second generation of the world's first mass produced hybrid vehicle, the Toyota Prius, which celebrated its world premiere at the New York International Automobile Show last week, will make its maiden European trip as the lead vehicle for the men and women's marathons. In addition to being responsible for the official cars, Toyota, as an official partner, will also have the opportunity to put its company name and logo on the bibs worn by the competitors in all of the women's events and exercise its marketing rights through use of the official designations and marks. Through becoming an official partner to the 9th IAAF World Championships in
Athletics, Toyota is putting in practice its philosophy of "contributing
to a prosperous society through automobiles" by contributing to the growth
and popularity of the sport of athletics and this top-level, international sporting
event. Toyota is looking forward to doing everything it can to help make this
year's championships a great success. |
| The 9th IAAF World Championships in Athletics Time: August 23 – 31, 2003 (nine days) Location: Paris, France – Stade de France, Saint-Denis No. of Events: Men: 24 Women: 22 Website: http://www. paris2003saintdenis.org/ About the World Championships in Athletics |
| Copyright 2003 Toyota Motor Corporation. All Rights Reserved. |
| The information in this release speaks as of the date issued. Toyota Motor Corporation does not, does not intend to, and expressly disclaims any duty to, update or correct such information. |